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Ideas & updates from Pepperlane, helping mothers start businesses

How to Transform Your Service From Nice To Have to a Need-to-Have

You finally came up with that completely perfect website that you’re so proud of. But once you launched and opened your doors for business, you quickly realized that folks didn’t seem so...

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Tags Ask the Expert, Gear up, Grow, Start, Wake up, marketing, Run, sales

You Can't Pour From An Empty Cup: Why Self-Care Isn't Selfish

Remember those days before you had kids when sleep was an actual 8+ hour event, meeting up with friends resulted in long, unfurling conversations into the night; and you actually took care of your...

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Tags Ask the Expert, community, Gear up, Grow, momlife, motherhood, Start, Wake up, Run, self-care, Sharon Kan

Communicating with Confidence: Create Your Customer Avatar (with a Customer Profile Template)

Take a deep breath, close your eyes, and think of your dream client.

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Tags entrepreneurship, Gear up, Grow, how to, Start, business model, digital marketing, marketing, Run, sales

How the Pepperlane Pathway Can Help You With Business Growth

Pepperlane was started when our founder, Sharon Kan, realized motherhood was good for business growth. After all, moms have so many skills and ingenious ideas and services they can offer the...

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Tags Ask the Expert, business development, Gear up, Grow, small business, solopreneur, Start, Wake up, networking, Run

Business Ideas for Women: Mastering Your Niche Marketing Strategy

Not long ago, one of our Pepperlane members posted the following in our community:  

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Tags Gear up, Grow, lean marketing, niche marketing, Start, Wake up, digital marketing, marketing, Run

Tired of Your Business Ideas Falling Flat? Here's How to Validate Them First

We see you. You’re an ambitious woman who juggles a ton and has big dreams. And you ’ve probably thought about breaking free and finally launching that dream business you’ve had on your mind for...

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Tags Ask the Expert, entrepreneurship, Gear up, Grow, how to, small business, Start, Wake up, business model, coaching, confidence, Run

How to setup a Facebook ad with your Pepperlane profile

It’s easy to get caught up in the unrelenting noise of conventional wisdom in business and life. We feel this sense of urgency to fit the mold of the latest marketing trends, try to figure out how...

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Tags Ask the Expert, Gear up, Grow, how to, lean marketing, small business, Start, Wake up, digital marketing, confidence, marketing, Run

Math Tutor Kate Milkosky Makes Startup Success Look As Easy As 1, 2, 3

Today we're talking to Kate Milkosky, a math tutor who runs her own successful business teaching kids how to master their math challenges for lifelong success. She's turned the concept of a...

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Tags Ask the Expert, entrepreneurship, Gear up, Grow, lean marketing, momlife, small business, Start, Wake up, business model, confidence, marketing, pricing, productivity, Run, women entrepreneurs

Harnessing the power of the Pepperlane network: four ways to make our community work harder for you

Strong women lift each each other up and support each other through the complicated roles we play from business owners to mothers to friends and daughters. Our lives aren’t static and don’t fit...

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Tags community, entrepreneurship, Gear up, Grow, lean marketing, momlife, small business, Start, Wake up, coaching, confidence, networking, Run, sales

It takes a village: the six mothers you need in your life

Our CEO Sharon Kan shares her take on why every woman needs these six mothers in her life. 

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Tags Ask the Expert, entrepreneurship, Gear up, Grow, momlife, motherhood, Start, Wake up, confidence, productivity, Run, self-care, Sharon Kan, women entrepreneurs