Ideas & updates from Pepperlane, helping mothers start businesses

How to Transform Your Service From Nice To Have to a Need-to-Have

You finally came up with that completely perfect website that you’re so proud of. But once you launched and opened your doors for business, you quickly realized that folks didn’t seem so...

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Tags Ask the Expert, Gear up, Grow, Start, Wake up, marketing, Run, sales

Communicating with Confidence: Create Your Customer Avatar (with a Customer Profile Template)

Take a deep breath, close your eyes, and think of your dream client.

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Tags entrepreneurship, Gear up, Grow, how to, Start, business model, digital marketing, marketing, Run, sales

Harnessing the power of the Pepperlane network: four ways to make our community work harder for you

Strong women lift each each other up and support each other through the complicated roles we play from business owners to mothers to friends and daughters. Our lives aren’t static and don’t fit...

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Tags community, entrepreneurship, Gear up, Grow, lean marketing, momlife, small business, Start, Wake up, coaching, confidence, networking, Run, sales

Three simple strategies to convert more buyers and make more sales

Starting a business is an incredible feat. The pride you should feel after putting in countless of hours into your website, filling out the correct paperwork, and meeting with the right people who...

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Tags Ask the Expert, business development, entrepreneurship, Gear up, Grow, small business, Start, Wake up, coaching, confidence, conversion, Run, sales