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How to Use Facebook Live to Grow Your Business, by Padma Ali

Pepperlane Member Padma Ali, who has been using Facebook Live to grow her business for three years, recently went live in the Pepperlane Community Facebook Group to share her tips on how you can use this tool to increase your audience and connect...
Grow

Why Authenticity is Important and How to Do It the Right Way

At Pepperlane, we’ve supported thousands of moms as they create businesses on their own terms. While we know that there’s no silver bullet or secret sauce, there is one thing every successful business owner has in common... authenticity!
Marketing

Start Building Your Email List Today (And Why You Need To)

It’s a beautiful morning, the birds are singing sweetly outside your window, and the smell of freshly brewed coffee is wafting in as you snuggle on your soft and cozy bed (and cross your fingers that your children don’t wake up). What do you do...
Quick Tip

How to Setup an Email Filter

Before we start, a quick note on why this is important. Studies have shown that responding to a new lead within FIVE minutes is 100 times more effective than replying in just 30 minutes. Setting up an email filter is a great way to make sure your...

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