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How Postpartum Depression Revolutionized This Mom’s Small Business

Kathrine Bright’s small business inspiration came to her while pregnant with her second son. On bedrest dealing with a difficult pregnancy, the fitness trainer’s thoughts of impending “baby weight” lit a spark.
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Dare to Dream in Hard Times (I Mean Now!)

Uber, Groupon, Venmo, Square, Airbnb, Hewlett-Packard, Hyatt Hotels. All of these companies share something in common. They were started during times of economic downturns, times when people were ready to change how and where they do business....
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Say It Loud, Say It Proud: Motherhood is Good For Business!

Women and mothers are leaving the workforce at disproportionate rates to men in 2020. In the month of September 2020 over 80% of the 1.1 million Americans who left the workforce were women. With children learning remotely at home, and childcare...
Community
Community

Starting a Business After Being Laid Off

After getting laid off, pushing to return to the corporate world is not your only option. Starting your own business is actually a smart strategic move for your career prospects and your mental health—which likely took a big hit when you lost...
Community

Pandemic Threatens Progress for Mothers in the Workforce. We Will Not Allow It.

A letter from our CEO and Co-Founder, Sharon Kan Dear fellow mother,
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How to Market When Your Business Is Not Cute: Advice from those who have done it

Are you struggling with marketing because your work does not create charming photo opportunities? Is it difficult to feature your clients in your marketing because you need to protect their privacy? Do you feel stuck because most social media...
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Stop Saying No to Help

Women are programmed not to accept help. When a guest offers to help clean up after dinner: “Oh no! I’ve got it. You sit and enjoy yourself.” Or if help is offered at work, we worry it is a sign of weakness to accept assistance. We think we have...
Community

How to Use Facebook Live to Grow Your Business, by Padma Ali

Pepperlane Member Padma Ali, who has been using Facebook Live to grow her business for three years, recently went live in the Pepperlane Community Facebook Group to share her tips on how you can use this tool to increase your audience and connect...
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Why Authenticity is Important and How to Do It the Right Way

At Pepperlane, we’ve supported thousands of moms as they create businesses on their own terms. While we know that there’s no silver bullet or secret sauce, there is one thing every successful business owner has in common... authenticity!