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Marketing

Want to Attract More Clients? Find Your X Factor.

Marie Kondo has an X factor. 
Grow

4 Proven Ways to Improve Client Loyalty and Create Raving Fans

Ever wonder why some small businesses constantly have a steady stream of clients, while others struggle to keep or find new clients?
Marketing

How to Make Your Customer Testimonials Shine

What do you trust more when it comes to deciding on a service: an advertisement, or a personal recommendation?
Marketing

Start Building Your Email List Today (And Why You Need To)

It’s a beautiful morning, the birds are singing sweetly outside your window, and the smell of freshly brewed coffee is wafting in as you snuggle on your soft and cozy bed (and cross your fingers that your children don’t wake up). What do you do...
Business model

Closing Sales with Confidence — Easy, not Sleazy!

Let’s play a little word association game. What’s the first thing that pops to mind when I say “sales”?
Marketing

5 Things to Start (and Stop!) with your Email Newsletter in 2019

Designing an effective email newsletter is a low cost way to market to your audience. To maximize your time & effort, incorporate our newsletter tips to engage, and ultimately convert, your audience.
Marketing

How to Transform Your Service From Nice To Have to a Need-to-Have

You finally came up with that completely perfect website that you’re so proud of. But once you launched and opened your doors for business, you quickly realized that folks didn’t seem so interested in your services, after all. What went wrong?
Marketing

Communicating with Confidence: Create Your Customer Avatar

Take a deep breath, close your eyes, and think of your dream client.
Marketing

How to Set Up a Facebook Ad with your Pepperlane Profile

It’s easy to get caught up in the unrelenting noise of conventional wisdom in business and life. We feel this sense of urgency to fit the mold of the latest marketing trends, try to figure out how to create an ad for our business, start blogging...
Grow

Math Tutor Kate Milkosky Makes Startup Success Look As Easy As 1, 2, 3

Today we're talking to Kate Milkosky, a math tutor who runs her own successful business teaching kids how to master their math challenges for lifelong success. She's turned the concept of a traditional tutor on its head and into a thriving...

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