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Entrepreneurship

5 Killer Pieces of Business Advice from Mom Entrepreneurs

Starting a business is certainly not easy. It can be difficult to know where to focus or how to stay in the right mindset to manifest success. On top of that, it can easily feel like you’re alone in these struggles.
Entrepreneurship

How to Stand Out from the Crowd

Do a quick search, and you’ll find a million articles on how to differentiate your business from the crowd. Improving the customer experience, showing value, defining your niche, providing exceptional customer service: those are all solid...
Entrepreneurship
Entrepreneurship

Lead A Life of Success and Significance: What 9-11 Has Taught Me

“Where were you when the world stopped turning on that September day?”- Alan Jackson
Marketing

How to Transform Your Service From Nice To Have to a Need-to-Have

You finally came up with that completely perfect website that you’re so proud of. But once you launched and opened your doors for business, you quickly realized that folks didn’t seem so interested in your services, after all. What went wrong?
Marketing

How to Set Up a Facebook Ad with your Pepperlane Profile

It’s easy to get caught up in the unrelenting noise of conventional wisdom in business and life. We feel this sense of urgency to fit the mold of the latest marketing trends, try to figure out how to create an ad for our business, start blogging...
Marketing

3 Easy Steps to Become the Most Social #GirlBoss Around

We all know we need social media to grow our businesses, right? But it can seem so daunting!
Grow

8 Legal Considerations for Your New Business

Congratulations! You’re embarking on the exciting journey of starting a new business. This is an incredibly brave and rewarding journey, but it can also be a daunting one. You’ve come up with a great business concept, but where do you start? And...
Marketing

Do You Have What it Takes to be an Entrepreneur? (Spoiler Alert: You DO!)

One of the things we most often here from moms who are just getting started with Pepperlane is that they don’t see themselves as women entrepreneurs, and they’re not sure they have what it takes to start a business or to be a small business owner.
Entrepreneurship

Ask the Expert: How to Craft the Perfect Elevator Pitch

Today's Ask the Expert post is from Robyn Mather, a personal brand expert.

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