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Ideas & updates from Pepperlane, helping mothers start businesses

Communicating with Confidence: Create Your Customer Avatar (with a Customer Profile Template)

Take a deep breath, close your eyes, and think of your dream client.

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Tags entrepreneurship, Gear up, Grow, how to, Start, business model, digital marketing, marketing, Run, sales

Tired of Your Business Ideas Falling Flat? Here's How to Validate Them First

We see you. You’re an ambitious woman who juggles a ton and has big dreams. And you ’ve probably thought about breaking free and finally launching that dream business you’ve had on your mind for...

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Tags Ask the Expert, entrepreneurship, Gear up, Grow, how to, small business, Start, Wake up, business model, coaching, confidence, Run

Math Tutor Kate Milkosky Makes Startup Success Look As Easy As 1, 2, 3

Today we're talking to Kate Milkosky, a math tutor who runs her own successful business teaching kids how to master their math challenges for lifelong success. She's turned the concept of a...

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Tags Ask the Expert, entrepreneurship, Gear up, Grow, lean marketing, momlife, small business, Start, Wake up, business model, confidence, marketing, pricing, productivity, Run, women entrepreneurs

Making your business work for you: estimating costs and time

For many of us, starting and running a business means freedom: freedom to work when, where, and how we want. It can mean we’re better able to freely share our talents and passions with the world....

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Tags Ask the Expert, finance, Gear up, Grow, money, small business, Start, Wake up, business model, pricing, Run