Latest Stories


Need a Break? How to Take Time Off from Your Business

You started your business so that you’d have more freedom and flexibility in your work-home life, but now that you've started, it seems impossible to step away for a vacation without losing momentum, or worse, clients. We get it! But did you know...

Lead A Life of Success and Significance: What 9-11 Has Taught Me

“Where were you when the world stopped turning on that September day?”- Alan Jackson

How to Transform Your Service From Nice To Have to a Need-to-Have

You finally came up with that completely perfect website that you’re so proud of. But once you launched and opened your doors for business, you quickly realized that folks didn’t seem so interested in your services, after all. What went wrong?

How to Set Up a Facebook Ad with your Pepperlane Profile

It’s easy to get caught up in the unrelenting noise of conventional wisdom in business and life. We feel this sense of urgency to fit the mold of the latest marketing trends, try to figure out how to create an ad for our business, start blogging...

3 Easy Steps to Become the Most Social #GirlBoss Around

We all know we need social media to grow our businesses, right? But it can seem so daunting!

8 Legal Considerations for Your New Business

Congratulations! You’re embarking on the exciting journey of starting a new business. This is an incredibly brave and rewarding journey, but it can also be a daunting one. You’ve come up with a great business concept, but where do you start? And...

Do You Have What it Takes to be an Entrepreneur? (Spoiler Alert: You DO!)

One of the things we most often here from moms who are just getting started with Pepperlane is that they don’t see themselves as women entrepreneurs, and they’re not sure they have what it takes to start a business or to be a small business owner.

How a Virtual Assistant Helps Solve Business Email Problems

Today's blog post comes from Hingham, MA-based virtual assistant Zoe Pirnie, who shares how she helps businesses solve email problems big and small! 

Why You Should Respond to a New Customer Inquiry like a 911 Call

Here's some research that took us by surprise: the odds of making contact with someone who makes an inquiry to your business on the web drop dramatically over just the first 5 hours. 

Yes — You CAN Start a Business. And the Best Time is Now!

You’re here. You’re standing at the edge of the proverbial cliff and thinking about jumping into business for yourself. Your palms are a little sweaty. You might even be a little scared. OK… your palms are dripping and your heart is beating a...

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