Managing your social media can feel a lot like managing that big pile of laundry on the floor. You know that when you’re on top of it, you feel better and everything runs more smoothly. But there are so many other pressing issues in front of you, that it takes a backseat to more important things like client work. Or actually making sure your children are fed. Or catching up on Game of Thrones before you get spoiled.
Our advice? Start small. Something is better than nothing! No need to apologize for being a bit out of the loop — just jump in there with a posting frequency that works for you. Once a week? Perfect. Keep it up. When and if you’re able to increase that frequency, do it in a way that works for you.
Here’s some social media help for any mom business owner who wants on top of her game.
No one wants to talk to an empty room — or a full room that’s not interested in what you have to say. When you engage with your audience and post what they’re actually interested in, you’ll create an organic fanbase to support and cheer you on. Engage with your audience as the expert you are by answering questions, sure. You can also make it personal sometimes, joking where appropriate or replying with warmth and vulnerability.
Share behind-the-scenes moments.
The beauty of social media is that you don’t have to be perfect. Your followers are looking for a little diversion when they’re scrolling through their feeds, right? Give them something a little interesting — and even better yet — a good story. Your social media should reflect the best of you and your brand, not the perfect idea of who you think you should be. Plenty of business owners like to get personal and vulnerable. It’s your choice how personal you’d like to get, but your potential clients want to do business with a real person.
Two great places to get social media inspiration? Your competition as well as your social media crushes — you know those accounts where you find yourself saying “Oh, I LOVE her!” Check out what they’re doing what gets the most attention. Your goal is not to copy them, but get an idea of what works (and doesn’t work!) for your audience.
Social media can feel like a muddle, but it’s when you look at it, it’s really a rich resource of information. Listen to the conversations happening around you. Join groups and follow pertinent hashtags to see what your clientele is needing, wanting and staying up all night worrying about. When you know what people really need, you can find a way to give it to them. Listen to your customers. Questions are fantastic on social media, because they encourage engagement and give you a chance for a conversation.
Learn as you go.
Every month or two, check to see what posts did well, and try to capitalize on those successes. What kind of post was it? When did you post it? Remember: not all numbers are created equal. A million likes are great, but for most of us, a few profile views are even better.
You can do it!
Social media can be a fun way to increase your following and brand.
We know that it can be easy to get lost in the weeds when you’re working it out by yourself, so we have an awesome way to help. If you’d find value in small group support for feedback, cross promotion, and a place to bounce ideas, join our next Attract More Customers pathway.
It’s a 4-week program designed for anyone with a Facebook and/or Instagram account, but has struggled to come up with engaging content. Need social media help? You’re not alone. Join us!