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Why You Should Respond to a New Customer Inquiry like a 911 Call


Here's some research that took us by surprise: the odds of making contact with someone who makes an inquiry to your business on the web drop dramatically over just the first 5 hours. 

According to this Kellogg study of 600 companies reported in Forbes, responding to a new lead within 5 minutes was literally 100 times more effective than replying within just 30 minutes. And 3,000 times more effective (!?) than replying in 5 hours or more. 

And of course, someone who is interested in your services might be contacting multiple service providers. A separate study from InsideSales.com reports that 35-50% of sales go to the business that responds first

As crazy as that sounds, it's actually great news, because it's so easy to fix!

We've heard from many of you that you're missing contacts from potential customers that come in through Pepperlane because they're getting lost somewhere in your email inbox. We get it; our personal email inboxes are like a junk drawer where you can never find the scissors.

That's why we just released text message alerts for new leads on Pepperlane. When you set up text message alerts, you'll get a text message the first time you're contacted by a new lead on Pepperlane so you can jump right on the reply.  

It's really easy to set up; just pop in to your Account Settings to add and verify your phone number and select "Send text notifications." The next time you get a message from a new customer, you'll get a text message to notify you and a link to reply. It's that simple. And now that you know how important it is to be speedy, we're sure you'll respond to that new customer as if it were a 911 call! 

If you have any questions, you're probably not the only one! Please ask away in the comments section or message us at hello@pepperlane.co. 

If you've been on the fence about starting your business, we hope this is one more reason to jump in. 

Written by Team Pepperlane

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