One of the things we most often here from moms who are just getting started with Pepperlane is that they don’t see themselves as women entrepreneurs, and they’re not sure they have what it takes to start a business or to be a small business owner.
Well, we’re here to tell you that you’ve got this. You can absolutely start a business, join the ranks of women entrepreneurs in this country and grow a successful small business. The first step in this process, of course, is believing you can. As R.S. Grey writes: “She believed she could, so she did.”
So, how do we go about shifting our thinking and creating space to imagine the possibilities of the magic that might happen if we actually gave ourselves permission to follow our dreams? How can we migrate from “I don’t think I can do this,” to “I know I can do this!”?
- Realize that at some point, everything — from your coffee mug to your desk to your laptop to this delightful bracelet — was just an idea. At some point, someone imagined an alternative future, and took steps to create that future — and you can do the same. As Nelson Mandela once said, “It always seems impossible until it is done.”
- Realize that everything can be figured out. It just takes the belief that it can be done, and taking action towards that end goal. The key is to start. Do one thing every day that scares you a little. One step at a time. All this advice may sound cheesy and cliché, but gathering the courage to begin really is the hardest part of many of our journies towards becoming women entrepreneurs. As Henry Ford once said, “Whether you think you can or whether you think you can't, you're right."
- Realize you’ll never be “ready.” There’s never going to be a perfect time to start your business, just like there’s never a perfect time to have a baby. And yet there are at least 27.9 million small businesses in the U.S., and 9.9 million are owned by women entrepreneurs. Will yours be next?
If you’re still not convinced, here are some additional powerful resources to help inspire you to action:
- If you don’t know how to articulate the value you add in business, start here.
- If you’re not sure how you’ll stay motivated, start with why.
- If you don’t think your idea is original enough, remind yourself that everything is a remix.
- If you’re experiencing a creative block, go for a walk.
- If you’re worried that your vision for your business is too small, remember — as our founder Sharon Kan often says — small is beautiful.
- If the idea of defining a business model gives you anxiety, this breaks it down for you.
- If you’ve got a million ideas but you’re blocked by your fears, Elizabeth Gilbert has some inspiration for you.
- If you’re anxious about the idea that many small businesses don’t succeed, realize that you can do things differently.
- If you’re a creative type who doesn’t know the first thing about business, check this out.
And, finally, if you’re not sure where to start, start here. Women entrepreneurs are our ‘why’, and we’ll be with you every step of the way.