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Ideas & updates from Pepperlane, helping mothers start businesses

How to Balance Work and Family for a Strong Mom Economy

We need you, a mother, to be a participant in this economy. And while yes, we need you as a conscious consumer, you’re also needed as a business owner. Having more women like you in business has a...

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Tags balance work and family

Are You Charging Enough? How to Price Your Services

We've all been there; you're talking to a potential client. The conversation is progressing well, you're getting excited about the prospect of a new project, but then you come to the topic of...

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Tags pricing

3 Ways to Improve Your Sales Process Immediately

I’ve talked with dozens of women-owned businesses, and the very top pain point I hear is, “I’m trying to find new clients.” I hear from so many that they’re looking for more and more channels to...

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How to Setup an Email Filter

Before we start, a quick note on why this is important. Studies have shown that responding to a new lead within FIVE minutes is 100 times more effective than replying in just 30 minutes. Setting...

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3 Alternatives to MLMs

Not sure about multi-level marketing? These businesses offer flexibility for moms, too.Creating a fun and flexible business model that works for your life — without the multi-level marketing.

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10 Ways to Optimize your Sales Funnel

When you meet another awesome mom business owner, what do do you?Exchange business cards, follow up with an email suggesting coffeeInvite them to go on vacation with you.Probably the first one,...

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Tags sales funnel

For the Joy of Cooking: Becoming an Accidental Small Business Owner

Becoming a small business owner seems to often be either a lifelong passion or something you just fall into.

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5 things to start (and stop!) with your email newsletter in 2019

Designing an effective email newsletter is a low cost way to market to your audience. To maximize your time & effort, incorporate our newsletter tips to engage, and ultimately convert, your...

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How To Juggle Your Business, Family, and Personal Life from Work from Home Moms Who Are In It

 

Photography by Tina Padron
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Need a break? How to take time off from your business

You started your business so that you’d have more freedom and flexibility in your work-home life, but now that you've started, it seems impossible to step away for a vacation without losing...

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