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Say It Loud, Say It Proud: Motherhood is Good For Business!


Women and mothers are leaving the workforce at disproportionate rates to men in 2020. In the month of September 2020 over 80% of the 1.1 million Americans who left the workforce were women. With children learning remotely at home, and childcare options reduced during the pandemic, mothers are being pulled in so many directions that many are seriously considering leaving the workforce. A recent study conducted by LeanIn.org and McKinsey & Company found that a staggering 1 in 4 women are considering downshifting their careers or leaving the workforce entirely.

I am here to say that you do not need to leave the workforce. I am here to say that the skills you have acquired through being a mom are valuable. So valuable that they will help you to become an entrepreneur. They will allow you to be successful as a mom and a business owner, even if you don’t have prior entrepreneurial experience. Many mothers have bold visions of great services and products, and put them on hold because they didn’t have the time to pursue them. I say that you don’t have the time not to pursue them. Being an entrepreneur allows you to make your business work with your life, on your own terms, and now more than ever mothers need this. It can help you to build financial independence while also bringing your vision to life. The upsides to doing things on your own terms are life changing for any mom. 

All of that said, you don’t need to do this alone. There are so many amazing resources out there to help moms start their own businesses. One of the first places you should look is with communities of mom entrepreneurs, like Pepperlane. They are packed full of other mothers looking to help you build and grow your business. These are women that have stood in your shoes, and have taken the leap to building their business on their own terms. Look for guidance, support, advice, and a wealth of knowledge that they can bring to the table and share with you. 

I believe that entrepreneurship is a great solution for mothers who are facing so many demands today. It can bring you independence financially, and can make your career fit your life. It truly is a game changer, and the best part is you are already equipped with some of the most important skills any entrepreneur needs to have. Don’t wait any more, this is the time to take control and make your business work for your life, on your own terms.

And now might just be the best time to begin. According to the Wall Street Journal more than 3.2 million entrepreneurs have already applied for Employer Identification Numbers in 2020, up from 2.7 million at the same time in 2019. The ways people live their lives are changing so rapidly it is sometimes hard to keep up. Families are in need of new ways to educate and engage their kids, parents and soon-to-be rising seniors are looking for guidance on navigating the ever changing college admissions process, companies are looking for new ways to connect with their customers, and people are evermore realizing the value in having a business or life coach. 

This is the time. Take the leap, turn the confidence up to 11, try that idea you have always wanted to, and start your business!

If you are eager to take a productive step towards launching your business, we urge you to try Pepperlane and  come to a Boostmini-mastermind events that bring together a small group of moms who get what it's like to run their own business. Bring a challenge, get guidance, make new connections. Try it for free!

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Written by Sharon Kan

Sharon is a mother of two daughters. She built 4 startups that were acquired by Oracle, Microsoft, Infor and Barnes & Noble. She co-founded WIN, the Women Innovating Now Lab at Babson College to help female entrepreneurs start their businesses. Over the course of her career, Sharon has mentored over 150 female CEOs and business owners. One fact about Sharon that you won't guess: she loves to skateboard when no one is watching.

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