In our new 1:1 series, we talk to women who are full members in our Pepperlane community about their business and how they use Pepperlane to learn, grow and solve business challenges.
Tell us about your business
When you start your business, you DIY everything - or at least I did - so when you get to that level where you're making money, you have programs, you may even have a team, it can feel like you've outgrown your visual design. You can't afford to look DIY anymore, you want an online presence that is professional and showcases your expertise. That's where we come in! R Artspace offers premium branding and website design for coaches and service-based female entrepreneurs who want to rebrand their business so it's aligned with their expertise, current vision, and future goals so they can reach their next big business milestone, and save time doing it.
Have you always owned this business or what made you decide to start it?
I actually never wanted to own my own business. I'm kind of laid back and lazy sometimes and thought that owning a business you had to be type A and super driven. But back in 2015, while working full-time at a mind-numbingly boring day job, I stumbled across online blogs, and found someone who was a designer and working from home - and making great money. After pouring over her blog and following her online, I realized that this was doable. The dream of being creative and having your own business on your own terms felt doable. So I leapt into online business - meaning I launched my website - in 2016 as a side-hustle. I wanted a smooth financial transition, so after making all the mistakes, and going down all the rabbit holes I finally made the transition almost 3 years later and went full time with R Artspace in January 2019. Since then, it's been incredible. While there are always ups and downs, I'm thrilled with the work I get to do. I love the women I work with, and it's a joy to grow as a person as I've owned a business. And I have been able to contribute to our family goals financially on part-time hours which is such a blessing. Something I've learned as a business owner, is that WE get to decide how we want things to go, and WE are the ones who will attract people to our services. So whether you're goofy, type-A, lazy, ambitious, or all of those things on any given day, you CAN own a business and grow it to be your dream job. Embrace what makes you unique and wonderful and different and showcase that.
While there are always ups and downs, I'm thrilled with the work I get to do, I love the women I work with, and it's a joy to grow as a person as I've owned a business. And I have been able to contribute to our family goals financially on part-time hours which is such a blessing.
We like to say that everyone has a journey to Pepperlane. How do you use Pepperlane as a female entrepreneur balancing business with motherhood?
Having community is everything as you're going through life and especially balancing a business and motherhood. I've made some incredible new friends in this community who just 'get it' and it's so nice to have those people who is totally supportive, encouraging, and understands what you're going through.
What do you struggle with?
Where do I begin? Haha... I think being fully present IN my work but also OUTSIDE of my work. So many times when I'm with my son or family I have a business idea, or I want to connect with someone to check on client feedback, but my goal is to "clock out" at the end of my work day which is around 4pm and be totally in it with my family. If I DO have ideas, I jot them down in the Notes section of my phone and will return to them the next time I'm in the office.
How can someone best work with you and what is your core product offering?
The best way to work with me is to get in touch and we can talk about your goals. I offer a variety of design services, but my signature service is the Master Branding Experience, a comprehensive, done-for-you brand and website rebrand. It includes everything from brand strategy, logo, marketing pieces, website as well as client touch points. This service is such a relief to my busy clients!
Where can clients learn more about you or purchase a package?
I offer a Pay-in-Full payment option where you can save some money or a 6 month payment plan. The best way to work together is to schedule a free call and we can discuss your goals, why you want to rebrand, and what it can do for your business.
What's your favorite feature of Pepperlane Membership?
I love the Boosts! And I also love the Speed Networking and getting to meet other ladies in an individual setting.