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1:1 with Pepperlaner Dr. Nancy Zare


Nancy Zare Author of Compelling SellingIn our new 1:1 series, we talk to women who are full members in our Pepperlane community about their business and how they use Pepperlane to learn, grow and solve business challenges.



Tell us about your business

As a sales psychologist, I make the invisible (that is - how buyers buy) visible so that solopreneurs can start sales conversations, follow up, and get new clients confidently and with integrity.

I provide individual and group coaching sessions, and educational materials including books, and audio and video programs.

Want to increase sales?
Uncomfortable selling?
Concerned about being sale-z? Our company is a great fit, if so. 

Have you always owned this business or what made you decide to start it?

More than 10 years ago, I retired young from college teaching because I wanted to pursue my own business.

I wasn't clear on exactly what I would be doing. Since I'm a health advocate, I thought it might be promoting healthy supplements and practices. While that's still something near and dear to my heart -- helping people obtain optimal health naturally -- it's not my mission.

My journey into becoming a sales psychologist has personal roots. My parents had a stormy marriage. As the youngest child and only girl, I was drawn to help them get along. Remarkably, they listened to my advice. Fast forward to freshman year in college when I took my first psychology course. I loved it! I wanted to understand at a deep level people's behaviors. In time, I got both a masters and doctoral degrees from Boston College in social work.

It's lonely carrying the burden of making a living and making a life! Pepperlane has provided a community of like-minded women who, on a daily basis, show up and handle whatever challenges come our way.

Candidly, I had no desire to sell. I had the typical stereotype that selling is manipulative and even unethical.

During my graduate work, I was trained to implement Employee Assistance Programs, an intervention in the workplace to help treat people with addiction and mental health issues rather than fire them. Upon graduation, I accepted a position directing this service. I quickly realized that to implement a program required that the company be "sold" on the idea. Suddenly I found myself in sales! This prompted me to learn how to sell, and when I read a book called the Platinum Rule, it brought me back to my roots in psychology. When I applied my knowledge of human behavior, I quadrupled sales in 90 days.

Having a strong inclination to teach, I launched my business, Rapport Builderz, to help service-based professionals connect quickly and authentically with prospects and convert them into clients.

We like to say that everyone has a journey to Pepperlane. How do you use Pepperlane as a female entrepreneur balancing business with motherhood?

Although I have no biological children, I identify deeply with motherhood. I have a strong drive to nurture and support women in their careers. As a child, I recall thinking about my choices and feeling limited because I planned to have a family. How do you combine work and childcare?

My caretaking took the form of helping a disabled mother. I was employed full-time and had to hire outside help. Even then, the task of providing for her drained me emotionally and financially. That's why I have a passion for Pepperlane and its community. I wish I had had such a resource available to me then.

What do you struggle with?

It's lonely carrying the burden of making a living and making a life! Pepperlane has provided a community of like-minded women who, on a daily basis, show up and handle whatever challenges come our way. I appreciate reading the posts and comments in our Facebook group that share issues and how they are facing it. I like the positive energy that is so evident within the group. Of course, getting immediate feedback during a Boost is a great way to get new ideas and feedback.

Inspired? Book a Free Pepperlane Boost

How can someone best work with you and what is your core product offering?

I provide coaching, individually and in a group, plus private consultation sessions. Or you can read one of my books or take the video course. I list my offerings on my Pepperlane member directory page. 

Where can clients learn more about you or purchase a package?

Schedule a complimentary session via my Pepperlane profile, to determine if it's a good fit.


What is your favorite feature of Pepperlane membership?

1. The members -- Amazing group of women who are managing their families, running a business, and taking care of themselves -- not perfectly but intentionally.
2. Facebook community -- you can ask questions and get lots of answers and help, including resources and introductions
3. The Boost -- with 8-10 like-minded individuals, have a deep pow-wow to share and receive inputs.

Join the Pepperlane Community Today

Written by Team Pepperlane

The Pepperlane team is a group of women who are leaders, entrepreneurs and mothers.

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