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1:1 with Pepperlaner Beth Knaus

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Beth Knaus-1In our new 1:1 series, we talk to women who are full members in our Pepperlane community about their business and how they use Pepperlane to learn, grow and solve business challenges.

Tell us about your business

I'm a creative copywriter who works with confident female entrepreneurs to write compelling content that honors their originality and nails their unique voice to the page so they can step out of the masses and into the masses where they can attract their best clients.

 
Have you always owned this business or what made you decide to start it?

I've owned other businesses and worked for myself since my early twenties. When I first moved to Boston, I owned and managed a hair salon in the financial district. I also worked as a part-time consultant for an art awareness program doing group presentations about artists and art movements. This taught me a great deal about the value of visual language and communication, and what a powerful combination words and imagery can be. I always loved writing and wrote personally, participating in writing groups and publishing short stories in anthologies. With a background in business and a love for the psychology in advertising, I knew I wanted to make writing my business at some point. When my last kid left for college, my husband and I downsized and I started writing professionally.

Boosts allow for more personal connection than other networking I've attended. It's a safe space to be yourself, knowing that everyone understands that you're traveling your business journey as best as you can. You can find friendship, laughter, support, and business relationships.

We like to say that everyone has a journey to Pepperlane. How do you use Pepperlane as a female entrepreneur balancing business with motherhood?

I love being connected to mothers. No matter how young or old your kids are, there's a bond between women who have been on the battlefield of motherhood. It's wonderful and challenging on most days, and we hold that respect for each other. First let me clarify that I believe all women mother, it does not necessarily require your own children. It can be a pet, a garden, a family member, a neighbor, yourself, or a dream.

I also love the mini mastermind format and the connections you can make there. After just a few live meetings, I knew I wanted to be a leader. I love the Facebook group. It provides support, inspiration and education.

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What do you struggle with?

Even though my kids are older, dropping what you're doing when they call or text is such a strong habit. That desire to still be needed, and to still guide them. So if I need to take a few hours or days out of my business to be there for them, I'm going to do it, and I want to feel good about doing that. I have made some close connections in Pepperlane that help me stay clear on issues like this. I talk to Kathleen Lawson, my accountability partner, every morning during the week. I have worked with and stay in contact with Jessica Miller. I've been in Masterminds with so many amazing Pepperlane women.

I struggle with staying grounded. I spend a lot of time in the idea cloud, but need that balance. Working by myself I second guess my gut. Women I've met in this community help me get back on track.

 
How can someone best work with you and what is your core product offering?

They can work with me in the way they are most comfortable. I offer 1:1 collaborative sessions for those who like to be involved. I write a lot of voice focused website copy to amplify their differentiators and help them get found by the right clients. I also offer retainers for smaller projects.

 
Where can clients learn more about you or purchase a package?

My offerings are service-based and priced by set or custom package pricing. I do some selective editing projects at an hourly rate.

 

What's your favorite feature of Pepperlane Membership?

Boosts, speed networking, the opportunity for leadership.

The relationships I've made in the Pepperlane community are multi-faceted. The Boosts allow for more personal connection than other networking I've attended. It's a safe space to be yourself, knowing that everyone understands that you're traveling your business journey as best as you can. You can find friendship, laughter, support, and business relationships. It's amazing what you can find and receive if you just ask.

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Written by Team Pepperlane

The Pepperlane team is a group of women who are leaders, entrepreneurs and mothers.

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