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How to Market When Your Business Is Not Cute: Advice from those who have done it

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Are you struggling with marketing because your work does not create charming photo opportunities?

Is it difficult to feature your clients in your marketing because you need to protect their privacy?

Do you feel stuck because most social media marketing advice does not work for your business?

You are not alone. For those of you with a business in back-end services, legal, accounting, tutoring or many others, there may be real constraints to your marketing techniques because of the intangible work you produce, or client privacy protections. But there is hope!  

You are part of a large group of women who are talented business owners struggling with marketing. We are here to help!

We’ve brought together marketing and legal experts to offer strategic guidance on how to create a marketing plan that actually works for you. We will also featured Pepperlaners who have figured it out! Despite restrictions on their marketing, they’ve built a thriving customer base—they’ll share with you how they did it. 

Click below and we will email you the recording of the panel and the slides.

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The Host:

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Anna Ballard: Pepperlane’s Director of Marketing

As a marketing expert and mother, Anna is passionate about helping mom entrepreneurs create authentic marketing strategies that will help them grow their business. With over 15 years of experience, she’s worked for some of the world’s biggest “cute” and “not-so-cute” brands and she believes that every brand can find marketing success.

The Experts:

Untitled design (2)-2Christina Frei: Creator of Innate Marketing Genius

Christina is a branding and marketing expert that has been featured on Today Show and NBC News. Specializing in transformational professionals and real estate agents, Christina has developed a proprietary process that identifies the Innate Marketing Genius in business owners, based on 2 world-wide field studies she conducted. This helps them market from their deepest why, identify practical field tactics, which all translates to relevant marketing and higher quality clients.

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Tania Shah: Business Attorney for Shah Law, PLLC

Tania has been a corporate attorney for 20 years. She is also a full time professor of law and owns a national legal tutoring company, LawTutors, LLC. She authors blogs such as “The Law According to Shah” and “The Constitution Doesn’t Say That.” She is particularly devoted to the development of the mom economy and mom-owned businesses, as well as actively academically supporting minority and first generation law students in their pursuit of law.  She was named a Top 100 Attorney of 2020.

The Success Stories:

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Dominique Padurano Ph.D: Founder of Crimson Coaching, which offers expert academic assistance for students of all ages and abilities.

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LaKenya Kopf: Founder of Kopf Consulting, offering virtual assistant services.


Register to receive the on demand webinar with marketing tips from our experts! This panel provides advice and examples from Pepperlane members on how you can create an engaging and effective marketing strategy for your business, even if it doesn’t produce beautiful results.

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Written by Team Pepperlane

The Pepperlane team is a group of women who are leaders, entrepreneurs and mothers.

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