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How to Use Facebook Live to Grow Your Business


Pepperlane Member Padma Ali, who has been using Facebook Live to grow her business for three years, recently went live in the Pepperlane Community Facebook Group to share her tips on how you can use this tool to increase your audience and connect with your ideal customers. 


HubSpot Video

Padma is an energy alignment coach. She helps stressed out overachievers find clarity so they can create powerful results. You can learn more about Padma here, or check out her podcast, Create Your Vibrant Life.


First, Why Facebook Live? 

More business owners are choosing live video because audience engagement is much higher versus pre-recorded videos, in part because people perceive live videos to be more authentic. 

People spend up to 3x more time watching live videos than pre-recorded ones, and Facebook Lives see up to 10x more comments and engagement than uploaded videos [The Dubs]. If your audience is on Facebook, Lives are a great way to engage.


Three Things to Prepare Before You Go Live:

 1. Pick a Topic

How do you pick a topic for your Live? Ask your audience! What are their pain points? Simply ask or create a poll to determine their biggest struggles, or what information they most need right now and how you can help. 

When you come from a place of service, you’ll feel more confident about your video because you know you’re offering something that people really need.

2. Plan for the Live

  • Pick a time of the week to show up consistently for your Facebook Lives, and tell your audience ahead of time when and what you’ll be talking about. You will build trust through consistency. Padma says: “I’ve been showing up every week for three years. Some weeks it is hard, but I know my audience is expecting me. And this consistency has helped me build trust with potential customers.”
  • Be conscious of your background. Your background is part of your brand! What is behind you when you’re on camera? Pick a space that looks natural, but neat, and don’t be afraid to show your personality in your decor. Outside works well too, if that’s on-brand for you!
  • It’s ok to bring your notes to help yourself stay on track! Padma is a big fan of notes: “I always have notes with me. Having them improves the quality of my video.”
3. Take a Look at any negative beliefs that are getting in the way of              doing this.

Are you thinking that you aren’t qualified to speak about this topic? Remember, you know more than your audience. Even if you’re just one step ahead—that’s one step you can help people with. If you’re coming from a place of service, you can feel confident knowing that you’re offering something that will help someone else!

Are you nervous about being on live video? It can be scary to go live, but you’ve got this! You’ve already taken the risk of being an entrepreneur—this is another small step toward building your business. And going live is like building a muscle. The more you do it, the more you grow and improve. Allow yourself to take imperfect actions to test something new. 

On taking a risk and going live for the first time, Padma says: “My first video was not great! In fact, I had to hold my new baby to keep myself calm. If I had stopped after that first rough experience, my business would not be where it is today. I stuck with it and I improved each time.”


Facebook Live Checklist:

  • Prepare your topic (see notes above!)
  • Prepare your space (see notes above!)
  • Announce the time and topic in advance. And if you’ve never done a Live before, invite your friends! It helps to know that someone friendly is watching on the other end.
  • Always introduce yourself briefly at the beginning. Who you are, and who you serve. You could always have new listeners who aren’t familiar with your business or your services.
  • Start with a preview of the main points you’ll be covering in your Live, so your listeners can anticipate and stay engaged. For example: “Today I’m going to share three habits that will change your business.”
  • Recap the main points for your listeners after you finish your topic.
  • At the end, make sure to include a Call to Action (CTA) for what you want your listeners to do after they finish watching the video. “Join me again next week at this time for…” or “Share this video with anyone who needs to hear this!” Or, ask a question and encourage people to comment with their response. 

Why is this important? Padma explains: “These are small little steps that people can say yes to, and this will lead to big results for your business. The more people say yes to you in small increments, the more likely they are to buy from you, which is why you’re doing these Lives in the first place.”

  • Come from a place of service and authenticity. People buy from people they know and like. Be generous with your expertise, and let your personality shine through so people want to work with you.
  • If you’re unhappy with your Live at the end, you can always delete! After you finish recording, Facebook asks if you want to upload. If you aren’t pleased with how it turned out, you can always choose not to upload it.

Remember: “Facts tell, stories sell.” Whenever possible, weave in a true story as an example to help people understand and relate to your point.

Pepperlane Pointer: If you’d like more technical advice on creating a Facebook Live, try this. https://www.facebook.com/facebookmedia/solutions/facebook-live

Written by Team Pepperlane

The Pepperlane team is a group of women who are leaders, entrepreneurs and mothers.

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