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4 Proven Ways to Improve Client Loyalty and Create Raving Fans


Ever wonder why some small businesses constantly have a steady stream of clients, while others struggle to keep or find new clients?

Turns out, it’s not just luck.

After interviewing hundreds of small business owners in our community, we’ve found a clear trend. 

The way you treat your clients, and the experience you provide to them, is key to growing your business. 

One of the easiest ways to increase your revenue without having to work even harder is by focusing on the clients you already have!

When you shift your focus from “I need to get more new clients” to “I need to keep the amazing clients I have,” you may begin to see a huge increase in revenue for your business. 

Here are 4 ways to build client loyalty for your small business. 


1. Create a great process from start to finish.

Having a tried and true sales process is critical for building long-lasting client loyalty. Applying that process to each client you work with is equally as important.

Entrepreneur and podcast host John Bowen emphasizes that you can’t deliver a wow experience just one time; stellar client service should be delivered consistently and over time. Keep track of what’s working and what’s not working and use this information to continue to improve your systems over time. As a result, your clients will keep coming back and telling all their friends and family about you and how easy it was to work with you.

2. Ask for feedback.

It may feel slightly uncomfortable making an ask right after you’ve completed a service for a client, but it can help to change your mindset and focus on the importance of asking for feedback if you want to grow and improve your services for your clients.

Gathering feedback via a post-service email is an effective method that’s virtually free! Aim to send the post-service email within 24 hours of the service being completed so the client's experience is still fresh. Leverage the feedback to learn more about those you serve, in turn, allowing you to make changes to your services while continuing to create amazing experiences for each and every client. 

3. Delight your best clients.

Delight your best clients.

Inc.com suggests that when you continually surprise your clients and exceed their expectations, they’ll feel delighted, appreciated, and will likely tell their friends about you. Acts of appreciation can be simple—anywhere from remembering your client's birthday, sending a personalized thank-you note for their business, and rewarding their loyalty with discounts or a small gift card. 


4. Change negatives to positives.

Small business owners have an advantage when it comes to providing more personalized responses to client concerns. Sincere empathy goes a long way with your clients, and can transform a negative experience into a positive one, increasing long-term client loyalty. In the end, finding a solution for your clients positively impacts your bottom line, ultimately increasing client loyalty and client referrals. 


Wow your clients today by trying one of these suggestions and seeing how your clients respond. We have a hunch you’ll turn them into loyal, raving fans that want to help you grow your business and solidify your reputation.

Did you know that happy customers spend WAY more money? (140% more, in fact.) Looking for guidance and support to level up your customer experience? Join our Wow More Customers Pathway! 👇

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Written by Celsea Jenkins

Celsea Jenkins is the founder of Grassfed Copy: nutrient-dense conversion copywriting and marketing consulting. Connect with her to learn more about writing copy that compels and sells, marketing, and the best healthy snacks on the market on Instagram @celseajenkins.

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