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When it comes to your marketing strategy, there are few things as important as great visuals. The phrase “a picture says a thousand words” has never been more relevant. Now more than ever, buyers want to have a meaningful connection with the businesses they support. 

Let’s set the scene: You’ve taken a big step and launched a business that fits into your #momlife. You’re pumped about setting out on your own and you’ve got some great people cheering you on. You launch your business and start trying to attract customers and…crickets. 

Pepperlane Chief Product Officer Gail Goodman joined HubWeek to kick off their first Curated Conversations of 2020. HubWeek Co-founder and Managing Director of The Boston Globe Linda Henry hosted Gail for a chat about her years of experience as the CEO of Constant Contact, her decision to join Pepperlane as CPO, and the many lessons she has learned as a leader in tech.

For chef Lauren D’Agostino, the journey from pastry chef and cake creator to plant-based chef and author was a path paved in personal growth and self-discovery. Today, she’s preparing to launch her second cookbook, Cooking with Essential Oils (now available on Amazon), while also taking her knowledge and passion of intuitive eating on the road at wellness retreats around the world where she crafts nutrient dense culinary creations that support deeper healing. When she's not away on retreat, she supports busy families by teaching in-home cooking classes to help get a healthy meal on the table that encourages the entire family to lead healthier, happier lives. 

Goal setting can be challenging, but the effort you put in can pay off in big ways for your business. Let’s be honest, we all go into the new year with the best of intentions for our businesses, but it’s easy for the ebbs and flows of life to throw challenges in our path, especially as parents. 

'Tis the season to be joyful, generous, and sometimes, completely depleted!

The secret to getting focused, inspired, and making the most of your limited time may be more straightforward than you think. 

Building a business, much like raising a child, can't be accurately described by any cliché, and there’s no one size fits all. Both experiences take us deeper inside ourselves than we thought possible. Both lead to a range of emotions—elation, confusion, overwhelm, and triumph. 

There are so many reasons to stop gifting more “stuff.” For one, the planet appreciates it, and, as new studies are showing, busy families do too!

Most of us have a vision of what type of parent we’ll be before we actually have kids. We’re confident that we can continue to pursue our dreams, while being fully present and involved in all the little moments. 

If you’re looking for another boring list of the 1000 marketing things you absolutely must do right now—think creating YouTube channels, showing up on every social media site, starting a podcast, branding, SEO tactics, etcetera—  then you’ve come to the wrong place. 

If you’re reading this, you know it’s not easy to start, run, and grow a business all on your own. Tack on the duties of motherhood and life in general, and finding time to learn and expand your horizons can seem downright impossible!

With a million apps and unlimited screens all around us, you’d think it would be easier than ever to find great help that you can count on.