At the beginning of the summer, I was asked to support the True Ventures TEC Fellowship program by finding a position for Bozhena, a rising junior from Boston College. At Pepperlane, we were thrilled to be part of the program and very happy to have Bozhena join the team for the summer. Bozhena is a talented, positive young woman who has the quintessential entrepreneurial spirit every leader needs.
Are you struggling with marketing because your work does not create charming photo opportunities?
Is it difficult to feature your clients in your marketing because you need to protect their privacy?
Do you feel stuck because most social media marketing advice does not work for your business?
You are not alone. For those of you with a business in back-end services, legal, accounting, tutoring or many others, there may be real constraints to your marketing techniques because of the intangible work you produce, or client privacy protections. But there is hope!
You are part of a large group of women who are talented business owners struggling with marketing. We are here to help!
We’ve brought together marketing and legal experts to offer strategic guidance on how to create a marketing plan that actually works for you. We will also featured Pepperlaners who have figured it out! Despite restrictions on their marketing, they’ve built a thriving customer base—they’ll share with you how they did it.
Click below and we will email you the recording of the panel and the slides.
Pepperlane Member Padma Ali, who has been using Facebook Live to grow her business for three years, recently went live in the Pepperlane Community Facebook Group to share her tips on how you can use this tool to increase your audience and connect with your ideal customers.
At Pepperlane, we’ve supported thousands of moms as they create businesses on their own terms. While we know that there’s no silver bullet or secret sauce, there is one thing every successful business owner has in common... authenticity!
We all need ways to save time. With demanding businesses and the kids at home, every moment counts. The staff and the Pepperlane community worked together to compile a curated list of apps that can help you save time at home and be more productive throughout the day. From task and time management to childcare apps, the list covers a wide range of ways to help you out. Try out a few applications to manage your business and home life so that you can save yourself a couple of hours and spend more time doing what you love. With just a few of these additions to your smartphone, your life will be just a bit easier.
Can asking a question help to change lives? Matt Rivera, Program Director of The Dream Support Network, is convinced it can. Matt helps run Ice Cream For A Dream, the signature event of the Dream Support Network, where he listens to more than 10,000 kids each year answer the simple question “what is your dream” in exchange for an ice cream.
Feeling a little stressed about what to do with your kids (or yourself) this summer? You're not alone. The summer of 2020 is like none we’ve ever experienced. Luckily some very smart Pepperlane members have created inventive and engaging services or activities for you and your family.
With schools wrapping up for the year, this is a transition time for you and your family. Even though your kids have likely been home since March, there will still be a big shift in schedule and mindset with the end of the school year. If this change has got you feeling stressed about how you will stay focused on your business, you aren’t alone. Our team at Pepperlane is also trying to figure out how this change will impact our schedules.
To help you create a plan for a successful summer for both your kids and your business, we are sharing some of the tips and resources our team has found helpful.
Amy Errett is a leader’s leader. As the Founder and CEO of Madison Reed, and a Partner at one of the top VC firms, True Ventures, Amy brings unmatched energy, and an unwavering belief in herself and her mission. She is truly magnetic, and is the leader we all need now during this crisis.
As the Coronavirus shutdown continued, many business owners began looking for ways to pivot their business, or even temporarily pursue entirely new business ideas. We connected with our Pepperlane members to hear how they approached the need to rapidly shift their businesses to accommodate this new environment.
In today's climate, it is safe to say we are all stretched a bit thin. Schools have been closed, activities canceled, playdates postponed...and yet we are still needing to work hard to move our businesses forward. It can be easy to feel as though there is simply not enough time in the day, especially for those business owners with children at home.
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