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For all of us at Pepperlane, we know Sharon is exceptional. Her drive and vision has brought Pepperlane to life. We are thrilled that Sharon has been featured as one of Boston's Bright Entrepreneurial Minds in a recent Readwrite article. 

"Pepperlane is helping moms...have a third option. They can go to work. They can stay at home. And now, they can be entrepreneurs on their own terms" shared Gail Goodman on Bloomberg Baystate Business Radio. 

"We are letting moms create businesses that fit into their lives and letting them define success on their own terms," shared Gail Goodman on WBZ Radio. 

Today more than ever, we need to create a culture where women are supporting women. This idea is uncommon in our society, especially in the business world and we think it is time for a change. 

Pepperlane, a SaaS-enabled marketplace inspiring an entrepreneurial revolution among stay-at-home mothers, has welcomed tech titan Gail Goodman to its team. The company has secured $4 million in venture capital from early-stage venture capital firm True Ventures. These developments will accelerate Boston-based Pepperlane’s mission of creating a platform where women can be great mothers and successful business owners.

Goodman, who joins Pepperlane as Chief Product Officer and Co-founder, is best known for her work as CEO of the online marketing firm Constant Contact, which she grew from pre-product to helping over 650,000 small businesses grow by building simple, easy, and affordable marketing tools.

You finally came up with that completely perfect website that you’re so proud of. But once you launched and opened your doors for business, you quickly realized that folks didn’t seem so interested in your services, after all. What went wrong?

Pepperlane was started when our founder, Sharon Kan, realized motherhood was good for business growth. After all, moms have so many skills and ingenious ideas and services they can offer the world. But as mothers, we're so busy, it's almost impossible to believe we can create something for ourselves. We’re willing to bet at some point you had a great idea about a business, but just need help knowing where to begin--or how to take it to the next level.

It’s easy to get caught up in the unrelenting noise of conventional wisdom in business and life. We feel this sense of urgency to fit the mold of the latest marketing trends, try to figure out how to create an ad for our business, start blogging to attract an audience, and attend every networking event we can find. Soon the chaos of trying to keep up just feels insurmountable. So where do we start and how do we tease apart what will actually move the needle in our business and what won’t?

Strong women lift each each other up and support each other through the complicated roles we play from business owners to mothers to friends and daughters. Our lives aren’t static and don’t fit into a specific mold, and that’s why we need a thriving community who gets it.  That’s why we’ve designed the community to be at the core of the Pepperlane experience- we believe that building relationships is the #1 way for you to succeed in your business. Not only does it provide you with a unique support system, but also the opportunity to learn from others and deepen your relationships with an audience that’s likely to be one of your top lead sources as your grow. We’re all in this together, that that provides a unique bond and support system for our business-minded Moms to grow their businesses and thrive.

We're grateful to Vistaprint for hosting Pepperlane Connect at their campus, and to their CEO, Trynka Shineman, who'll not only offer words of welcome on May 11, but who'll share her own story of leading a successful business while raising her kids. 

For many of us, starting and running a business means freedom: freedom to work when, where, and how we want. It can mean we’re better able to freely share our talents and passions with the world. But how do you structure your business (and your pricing) so that you don’t end up feeling constrained, responsible to do work you don’t enjoy, or even pressured to take a financial hit on a project?

We're beyond excited to announce that on May 11, two incredibly powerful women and role models will be joining our second conference, Pepperlane Connect 2018: Path to Possibilities. Read on to discover their stories, and register below. 

Whether it’s a steaming hot latte, a date with your favorite citrus scrub or cuddle date with your kiddos, every business mom has a trick or two up her sleeve that's her go-to when she needs to get herself energized to tackle her busy schedule.

There are endless reasons why entrepreneurial moms feel like they struggle to maintain that ever-elusive work-life balance.