Uber, Groupon, Venmo, Square, Airbnb, Hewlett-Packard, Hyatt Hotels. All of these companies share something in common. They were started during times of economic downturns, times when people were ready to change how and where they do business. Times like these shake up the status quo, break established routines and habits, and open the door for anyone to become an entrepreneur. We are in a moment when everyone, from the one-woman show to the largest of companies, are reimagining what the “new normal” is going to look like for them, and now is the chance for you and your business to become a part of that.