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Latest Stories


10 Quick Tips from a Clubhouse Insider

I did it! I scored an elusive invite to Clubhouse, downloaded the app and….yikes. I promptly exited, pulled up Instagram, and scrolled through some home organizing before/after shots to chill out for a minute. Let’s be honest: the idea of...

How to Start Your Business: A Step-by-Step Guide

Got an idea for a business but feel lost as to where to start? You are not alone! At Pepperlane, we are frequently asked for guidance on getting a business off the ground. We’ve created this guide to give you the step-by-step process for getting...

This new mom is helping local brands build strong identities - Meet Stephanie Audette!

This week's mama in the spotlight is graphic designer Stephanie Audette. Stephanie is a new mom (her baby is almost 5 months old!), on a mission to help small businesses in Worcester County, Massachusetts build strong brand identities. Nice to...

Why And How To Create A Strong Elevator Pitch

  Download a free worksheet: Create a Strong Elevator Pitch Creating a strong elevator pitch is one of the most important things to focus on when you start a business. It will help you network and...

5 Things You Need to Achieve Your Goals in 2021 + Free Guide

Goal setting can be challenging, but the effort you put in can pay off in big ways for your business. Let’s be honest, we all go into the new year with the best of intentions for our businesses, but it’s easy for the ebbs and flows of life to...

How Postpartum Depression Revolutionized This Mom’s Small Business

Kathrine Bright’s small business inspiration came to her while pregnant with her second son. On bedrest dealing with a difficult pregnancy, the fitness trainer’s thoughts of impending “baby weight” lit a spark.

Dare to Dream in Hard Times (I Mean Now!)

Uber, Groupon, Venmo, Square, Airbnb, Hewlett-Packard, Hyatt Hotels. All of these companies share something in common. They were started during times of economic downturns, times when people were ready to change how and where they do business....

Say It Loud, Say It Proud: Motherhood is Good For Business!

Women and mothers are leaving the workforce at disproportionate rates to men in 2020. In the month of September 2020 over 80% of the 1.1 million Americans who left the workforce were women. With children learning remotely at home, and childcare...