One of the most common questions we get from Pepperlane business owners is around where they should focus in when it comes to marketing. We hear that many of you struggle with how to best optimize your time—whether that's determining how to get started on social media, if you should invest in a blog, or if there are other digital channels you should pursue.
After diving deep into our data, we noticed an interesting trend around what made some of our sellers more successful than others:
Coffee Chat attendees have increased their leads by 52%, and 2x more customers than non-attendees
Average based on 51 respondents to our most recent survey.
We know that a marketing plan is key for businesses, and we also knew that Pepperlane's Coffee Chats are valuable for our business owners because they allow members to get together in-person. They're opportunities to ask questions, receive support, and enjoy real face time with busy moms and business owners like you.
Even so, we were bit surprised by the impressive positive network effect our Coffee Chats are having when it comes to generating new business for Pepperlane entrepreneurs. Now that we know this trend, let's dive deeper into why we believe there's something magical about moms connecting in-person at Pepperlane's Coffee Chats.
1. Coffee Chats are something you can DO, now
One of the roadblocks we've seen new entrepreneurs face when it comes to marketing — especially digital marketing — is that there's a learning curve to overcome and a certain confidence level needed to tackle it, particularly as digital marketing is always changing.
While it's true that digital marketing is incredibly important for businesses as they scale, when you're just getting started, it may not necessarily be the most impactful route. You don't need to understand what ROI means or know what a Facebook Pixel is or purchase social media scheduling software to start your events marketing plan — just go to a Pepperlane Coffee Chat, and you've started! Take a stack of business cards if you've got them already, but if not — don't sweat it. Just go — you'll be glad you did.
Once you're there, all you need to do is be yourself, listen actively and talk to people (and you already know how to do that!).
Events marketing plan? Check! ✓
2. Coffee Chats help you get personal
During our Coffee Chats, we get deep — fast. Our members share their challenges and triumphs, and this kind of intimacy can create strong bonds in a very short time, allowing everyone in the group to bring their whole selves to the table. When we're able to share authentically with one another, we're better able to understand one another and work together to create solutions for how we can better support one another as entrepreneurs and as moms.
Think about that insight in terms of your own business. Creating blog posts and engaging with your customers and potential customers online is important, but there's no replacement for talking to potential leads and collaborators in-person. Their enthusiasm for your products or services can create positive ripples that transcend the screen.
Yet another reason why an events marketing plan is a good place to start when it comes to marketing your budding business, and why Pepperlane's Coffee Chats serve as a great foundation.
3. Coffee Chats allow for immediate feedback
Pepperlane members are quick to give transparent feedback offline and, having made a real-world connection, they feel invested enough to brainstorm how to make one another more successful. Learning how to give and receive feedback empathetically and effectively is one of the most important skills you can cultivate in business, and in this way, Pepperlane's Coffee Chats help our members become better entrepreneurs in real-time.
Going to a Pepperlane Coffee Chat allows you to be completely honest about what you’d like to get out of your business, which helps other members to feel comfortable sharing a new perspective on your services (both what you're doing well and what you may be able to do better). It’s invaluable information that you may not receive without an events marketing plan.
4. Coffee Chats expand your reach to new connections
Because of the face-to-face bonds that are happening at Pepperlane's Coffee Chats, attendees often refer Pepperlane businesses to their own friends, family, and broader network.
This means that you're actually expanding your reach to 10, 20 or even 100+ potential customers in a single Coffee Chat. The energy and buzz of the event leave your potential customers with a positive feeling about you and the others that they met, providing you a touchpoint to reach out to warm leads after they leave the party (just remember not to wait too long to follow-up!).
So, there you have it. We truly believe that an events marketing plan is an absolutely vital part of any business person’s marketing mix, and this is especially true when it comes to small or locally-focused businesses (like yours, perhaps?).
We encourage you to join an upcoming Pepperlane Coffee Chat to see what all the buzz is about!