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Conference emcee Heatherjean MacNeil will start the day. 

Heatherjean is a serial entrepreneur and mother of twins. Most recently she co-founded and scaled the Babson WIN Lab, a venture accelerator program that supports women founders to launch and scale high-impact ventures. Prior to WIN Lab she founded a women’s ethical fashion company, Proxy Apparel, where she built global partnerships with women cooperatives to produce fashion-forward, sustainable apparel and accessories sold to the U.S. market. 


Trynka Shineman, CEO, Vistaprint will offer words of welcome.

When she joined Vistaprint in 2004, there were roughly 150 employees and revenue was less than $100 million. Now, with over 7,000 employees globally, over $1 billion in revenue, and over 17 million customers, Trynka prioritizes a company culture centered around the customer. She personally spends a lot of time with micro business owners in order to develop a deeper understanding of Vistaprint customers and shape the organization around their needs.


Pepperlane CEO and co-founder, Sharon Kan will talk about the impact one small step a day can have to truly change our lives.

A mother of two daughters, she has built 4 startups that were acquired by Oracle, Microsoft, Infor and Barnes & Noble. She co-founded WIN, the Women Innovating Now Lab at Babson college to help female entrepreneurs start their businesses. Over the course of her career, Sharon has mentored over 150 female CEOs and business owners. 


Leslie Forde will lead attendees in celebrating the mission of Pepperlane.

In addition to working full-time in marketing and business development for an educational publisher AND starting Boston WIN, a professional development group for local Moms, Leslie is also a writer, active volunteer and advocates self-care for Moms from her website, Mom’s Hierarchy of Needs.


Our panel of our top Pepperlane entrepreneurs will share their unfiltered—and often unexpected and unconventional—insights into what it takes to launch, sustain and grow a business. Facilitated by Diane Hessan, Entrepreneur, Researcher, and Investor.

Diane is the founder and Chairman of C Space, formerly Communispace, which for the last decade, has been one of the hottest companies in Boston’s innovation economy. A serial entrepreneur, Diane has consolidated all of her investment and advisory work into a new company called Salient Ventures, to accelerate the next generation of growth companies in tech.


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Gail Goodman, former Constant Contact CEO and author of “Engagement Marketing: How Small Business wins in a Socially Connected World’ will lay out a simple but effective formula for building and growing a customer base.

Fostering entrepreneurship is Gail’s passion and mission and she is dedicating the next chapter of her professional career to scaling organizations and programs focused on small business success.


Before we can blink, it will be the end of the year! Is your business prepared? Pepperlane COO Kate Keough will show you how to create a service package and content calendar to maximize your revenue opportunities for this time of year.

And Kate knows her stuff. She comes to Pepperlane from her previous role as COO of Paint Nite, where she presided over 36,000% revenue growth in 3 years. Seriously.  


This working session will teach you strategies you can use to overcome challenges at all stages of your business. You’ll learn how to more easily identify obstacles and strategize, and walk away with a list of impactful actions you can take to improve your conversion rate—whatever your business stage.

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Amber Lilyestrom, host of The Amber Lilyestrom Show podcast, will close out the day with a few inspiring words.

Amber is a transformational branding strategist and business coach, author, and speaker. She has been featured by Entrepreneur, Mentorbox and Working Mother Magazine. She is also the creator of the Ignite Your Soul Summit annual live event in Portsmouth, NH. She helps entrepreneurs turn their passions into heart-centered brands and thriving businesses.