Not getting enough clients? Learn how to take your service business from nice-to-have to high-demand.Read More
Many of us lose ourselves in the minutia of the day-to-day motherhood, Pepperlane CEO Sharon Kan explains. We forgo our once plentiful time to focus on ourselves and dive deep into our dreams and goals in order to spend more time with our kids. Our schedules are overstuffed with playdates and swim meets and recitals, and that time we need to cultivate the powerful women that we are slips to the wayside. You’re not alone.
If you want to attract profitable clients to your business, you need a customer profile template to create that perfect customer avatar. Here’s how to get started.Read More
To make that jump from business dream to reality with mothers in mind. Mothers need the time, flexibility, and support to make our businesses flourish. So if you’re wondering if Pepperlane Pathway is for you, here’s how we can help you and your business. Ready to take a dive in?Read More
Trying to grow your business as a busy Mom? Niche marketing is one of many impactful business ideas for women that will help you reach more people, gain clients, and increase your revenue.
We see you. You’re an ambitious woman who juggles a ton and has big dreams. And you’ve probably thought about breaking free and finally launching that dream business you’ve had on your mind for years. How could you possibly decide which of your many, awesome, passionate, and beloved ideas are really the right one to start with? The best way to find out which idea will work best and actually earn an income is to do some good old-fashioned market research. Here’s how.Read More
You can setup a Facebook ad to help grow your business and build brand awareness right from your own Pepperlane profile. Here’s how.Read More
Today we're talking to Kate Milkosky, a math tutor who runs her own successful business teaching kids how to master their math challenges for lifelong success. She's turned the concept of a traditional tutor on its head and into a thriving business where her students and their parents love working with her--and just as importantly--referring her to others. Learn how she approaches her business from scaling to customer service in this actionable and eye-opening interview.Read More
Strong women lift each each other up and support each other through the complicated roles we play from business owners to mothers to friends and daughters. Our lives aren’t static and don’t fit into a specific mold, and that’s why we need a thriving community who gets it. That’s why we’ve designed the community to be at the core of the Pepperlane experience- we believe that building relationships is the #1 way for you to succeed in your business.Read More
It’s often said that it takes a village to raise a child, and this is absolutely true — but without a doubt, it takes a village to support a mother while she is building her business, too, no matter how large or how small. No woman is an island and you’re going to need some help. Here are the six moms you need in your life.Read More
As mothers, we work incredibly hard and tend to put self-care last. The lack of access, to predictable (or sufficient) personal time, is compounded by guilt about being away from our children. That is, until the strain of trying to ‘do it all,’ erodes the resilience needed to manage stress and maintain well-being.
Here’s a framework to navigate the complex journey of caring for ourselves.Read More
As mothers, we work incredibly hard, every single day and it’s taken for granted— by society, by our communities, by our families, and most often, by ourselves. It’s time for us to monetize our work. Here’s how to ask for money.Read More
We're grateful to Vistaprint for hosting Pepperlane Connect at their campus, and to their CEO, Trynka Shineman, who'll not only offer words of welcome on May 11, but who'll share her own story of leading a successful business while raising her kids.Read More
For many of us, starting and running a business means freedom: freedom to work when, where, and how we want. It can means we’re better able to freely share our talents and passions with the world. But how do you structure your business (and your pricing) so that you don’t end up feeling constrained, responsible to do work you don’t enjoy, or even pressured to take a financial hit on a project?Read More
We're beyond excited to announce that on May 11, two incredibly powerful women and role models will be joining our second conference, Pepperlane Connect 2018: Path to Possibilities. Read on to discover their stories.Read More
Starting a business is an incredible feat. However, it’s just the tip of the iceberg. The real challenge lies in converting your leads as they visit your website to learn more about your product/service. Here, our expert reveals three strategies that she tells her clients when they ask how to lead buyers down the funnel toward conversion.Read More
I'm thrilled to invite you to our second conference on May 11th—Pepperlane Connect 2018: Path to Possibilities. We chose #PathToPossibilities because now is our time to open up to new possibilities, new adventures, new connections and new financial outcomes.Read More
Whether it’s a steaming hot latte, a date with your favorite citrus scrub or cuddle date with your kiddos, every entrepreneurial mom has a trick or two up her sleeve that's her go-to when she needs to get herself energized to tackle her busy schedule. We’re thrilled that some of our members have been finding inspiration in our live events, like Coffee Chats.Read More
There may be no crying in baseball, but there's definitely crying in business. That’s been my personal experience anyway, and that of every woman entrepreneur I’ve ever worked with. Starting—and running— a business is often scary, hard work. The big fears— Will I fail? Will I ever have enough time? Am I missing too much of my kid’s life? — and the big challenges (finding clients, making money, getting everything done) are real, and you're human. Your emotions will come out. And if you’re a crier, you'll cry. Also, even if you’re not a crier, you'll probably cry. And this is okay and normal, so let it out— and try to find a compassionate shoulder to cry on.Read More
We’re not saying that joy and inspiration should always come from material things—far from it, we absolutely believe that time is better than things. But, especially as busy entrepreneurs and moms who often put the needs of others before our own self-care, sometimes we have to be reminded that it’s okay—critical, even—to look out for number one (that’s you, beautiful, powerful mama!). So don’t delay, and never feel guilty — treat yo’self, whether that’s with a special object or a service that makes you feel special.Read More